Four skincare balms in a sunlit meadow

★★★★★35,727+ 5-STAR REVIEWS

Skincare That Finally Understands Mature Skin

Organic formulas from the Norwegian Arctic. Pure, concentrated, and trusted by 935,554+ women like you.

FIND YOUR ROUTINE

RESULTS IN 60 DAYS OR YOUR MONEY BACK

922k+ Happy Customers

Backed By Science

Dermatologist-Tested

Clean Formulas without fillers

"The Best Thing I Ever Put On My Skin & Hair"

"Fewer products & concentrated formulas focused on the long-term condition of the skin."

"A small amount of natural skincare goes a long way toward a youthful glow."

"Backed by two decades of research, it uses dermatologist-approved, waterless formulations."

"Frøya is the #1 skin & hair trend right now."

"In an industry dominated by synthetics, Frøya is revolutionizing skincare."

"Frøya has created a new standard with pure, natural ingredients."

"Clean, natural skincare & haircare that delivers fast results!"

"Clinical studies demonstrate the effectiveness of Frøya"

"Spoiler, it’s REALLY GOOD."

"Most talked-about beauty phenomenon going into 2025."

"Noticed a difference in less than 24 hours"

"Packs an extra punch when it comes to healing skin & scalp!"

"This brand is taking off in the US"

What our customers are saying

Selected testimonials supplied for this section; not independently verified by this store. These are individual experiences, not guaranteed or typical results. This selection is not representative of all feedback.

Joan, 64
Joan, 64★★★★★
  • PERSONAL EXPERIENCE
  • CUSTOMER FEEDBACK

"The picture is proof you product works on my 64 year old face after 2 months use!"

Karen K.
Karen K.★★★★★
  • PERSONAL EXPERIENCE
  • CUSTOMER FEEDBACK

"I have some weird sun spots on my face and they have faded in 2 weeks!"

Read more

I have been using these for almost 2 weeks and l'm blown away. I have some weird sun spots on my face and they have faded! I feel like my skin is constantly dewy which is amazing considering I've had dry skin my whole life! I'm a costumer for life!

Cheryl S.
Cheryl S.★★★★★
  • PERSONAL EXPERIENCE
  • CUSTOMER FEEDBACK

"Over the past 2 weeks I’ve received numerous compliments on how great my hair looks."

Read more

I started using your skincare in January 2025 and overtime I had absolutely amazing results. When you came out with the mature Haircare line I had too try it. I’ve been dealing with hair loss over the past few years. I guess that’s what comes with age. Everything I tried just didn’t do what I wanted softer,fuller,healthier hair. No one ever told me while I was using salon products that my hair looked great. Over the past 2 weeks I’ve received numerous compliments on how great my hair looks. So shiny and soft looking and how it seems fuller and looks longer. While I was on vacation in Florida I was out in my screened in balcony and went online and ordered it. It came while I was away so that first chance I got was Monday August 4th to use the 3 system products. By the 2nd week people started mentioning how good my hair looked. Just yesterday I was asked what am I using from a co-worker because my hair looks gorgeous!

Lisa, 55
Lisa, 55★★★★★
  • PERSONAL EXPERIENCE
  • CUSTOMER FEEDBACK

"I love it. It really works!"

Iriel, 54
Iriel, 54★★★★★
  • PERSONAL EXPERIENCE
  • CUSTOMER FEEDBACK

"I felt confident enough to go out with nothing on my face but Frøya and lip gloss."

Read more

I usually try to take really good care of my skin, however, I also love the sun! When I originally saw the Frøya system for mature skin I was intrigued because my mother's family was Nordic so it was like, "hey... maybe my ancestors will throw me a bone." Kidding aside, I was skeptical because I feel I've done so much with little satisfaction. I've been using the products now for a little over a month. My skin is glassy and dewy and I felt confident enough this past weekend to go out on date night with nothing on my face but Frøya and lip gloss and a friend told me my make up was the most beautiful she'd ever seen it. Her jaw dropped when I told her I wasn't wearing any. Best compliment I could have received. I'm definitely a believer and will be a life long customer 😊🫶🏼

Sarah, 41
Sarah, 41★★★★★
  • PERSONAL EXPERIENCE
  • CUSTOMER FEEDBACK

"I've been using for 4 weeks and I’m LOVING it."

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Different lighting but the results are obvious. I've been using for 4 weeks and i’m LOVING it. Using the Mature Skin system with the Acne Balm added.

Taj, 26
Taj, 26★★★★★
  • PERSONAL EXPERIENCE
  • CUSTOMER FEEDBACK

"I'm on my 4th night using this and so far I really like it!"

Sheila, 74
Sheila, 74★★★★★
  • PERSONAL EXPERIENCE
  • CUSTOMER FEEDBACK

"I love how smooth my skin is in the morning!"

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I take very good care of my skin and only use clean products. I was afraid this would make my skin greasy, especially under make up, but it actually enhances it. So far I love it all, especially how smooth my skin looks when I get up in the morning! I also love the face scrub, what a wonderful idea for an exfoliator. All in all = ♥️

Alexandra, 24
Alexandra, 24★★★★★
  • PERSONAL EXPERIENCE
  • CUSTOMER FEEDBACK

"Amazed by how amazing my skin looks and feels."

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I've been using your acne system products for about a week now and I am so amazed by how amazing my skin looks and feels. I can't wait for more results to come!

Renee J, 31
Renee J, 31★★★★★
  • PERSONAL EXPERIENCE
  • CUSTOMER FEEDBACK

"I will NEVER use anything else!"

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About 2 weeks ish into using the system and only the system. I scrubbed 2-3 days with the powder and applied the acne product morning and night and on spots throughout the day. I am so pleased... I will NEVER use anything else!!

Traci R, 36
Traci R, 36★★★★★
  • PERSONAL EXPERIENCE
  • CUSTOMER FEEDBACK

"Only been 2 weeks but I can see a reduction in forehead lines."

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Liking it so far! Only been two weeks but I can see a reduction in forehead lines. I love the way the scrub feels.

Jennifer, 54
Jennifer, 54★★★★★
  • PERSONAL EXPERIENCE
  • CUSTOMER FEEDBACK

"I am a customer for life."

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Due to aging my skin has lost elasticity and started to droop around my chin, wrinkles around my eyes and dark circles. I didn’t want a product filled with chemicals. I love the all natural ingredients. The simplicity of the routine and the way it makes my skin feel. I am a customer for life.

Donna E.
Donna E.★★★★★
  • PERSONAL EXPERIENCE
  • CUSTOMER FEEDBACK

"Frøya surprised me. The products are clean, calming, and feel wonderful to use."

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I'm 72. People assume women my age don’t care about their hair anymore. That we just accept thinning and dullness as part of the deal. But I never stopped caring. I just didn’t think there was much I could do. Frøya surprised me. The products are clean, calming, and feel wonderful to use. My daughter actually asked me what I was using. She said my hair looked softer and fuller. That’s the kind of compliment that sticks with you.

Meet Frøya's Ambassadors

Nikki Reed

Nikki Reed

Actress, Screenwriter and Entrepreneur

“I'm 38, and I've never touched Botox. I’ve started using these little balms from Frøya. It isn't some complicated routine…

Jana Kramer

Jana Kramer

Actress

“I admit it… I have used botox in the past! But here is the truth about my experience👇🏼 While botox makes you look younger, it also freezes your face… As an actor…

Sarah Wayne Callies

Sarah Wayne Callies

Actress & Director

“I have one sentence I now apply to every skincare product I'm thinking of buying. Could a chemist make this from scratch in a lab? If yes, I put it back. If no, I…

Jamie Lynn Sigler

Jamie Lynn Sigler

Actress & singer

“I’m obsessed with these little balms. One balm in the morning, one at night. Small Norwegian brand, arctic plants and beeswax, waterless so all of it is…

Grace Wagner

Grace Wagner

Holistic Nutricionist

“I've tried a lot of skincare over the years, and this balm feels especially hydrating. No parabens, no hormone disruptors, no synthetic fragrance…

Daniella Monet

Daniella Monet

American Actress

“Found Frøya on my own months ago. Small Norwegian company. Arctic plants that basically toughen up to survive the cold, and that's what's actually doing…

Olivia Markle

Olivia Markle

New mom & wife content creator

“Three weeks in and my skin just looks… healthier. Softer, fuller, more even. My mother in law grabbed my face and asked…

Ashley Lemieux

Ashley Lemieux

Wellness Creator

“Okay… wait, this is actually Botox in a jar. My fine lines have softened. My skin is calmer. And there's a glow back I hadn't expected to see again.”

Granny Bibbins

Granny Bibbins

Internet personality

“These balms come out of Norway, made from Arctic plants that have to earn their survival through a real winter. That's exactly what makes them work so well.”

Olga Thompson

Olga Thompson

Comedian & Actor

“Frøya's from Norway. Small brand, one idea: plants growing at the edge of the Arctic get hit so hard by the cold that they build up these dense, protective…

Amanda Lavery

Amanda Lavery

Canadian Beauty Entrepreneur

“I came across this tiny Norwegian company that basically resurrected an old ancient remedy, Arctic botanicals that survive…

Christina Milian

Christina Milian

singer, songwriter & actress

“I've never had filler. I've been asked many times if I have… I've spent my whole adult life in front of cameras, and I know what my face actually looks like…

Katie Baehring

Katie Baehring

Certified Gut Health Practitioner

“I read ingredient labels for a living, and Frøya genuinely made me gasp - just Arctic Botanicals and Beeswax. No water, no…

Gabrielle Moses

Gabrielle Moses

Content Creator

“A week in with Frøya and my skin feels soft. Dewy. And I love the natural glow it gives! [without any awful chemicals]”

Melissa Beeler

Melissa Beeler

Lifestyle & motherhood blogger

“Three weeks in, I noticed my skin felt firmer when I touched it. Then more hydrated. Then the fine lines around my eyes…

Malin Andersson

Malin Andersson

Storyteller & Speaker

“I’ve honestly become obsessed with these cute, little balms. They are made from sea buckthorn, mountain arnica, plants that have to become incredibly…

Rose and Rosie

Rose and Rosie

Content Creators & Youtubers

“We switched to Frøya, a small Norwegian brand working with Arctic arnica and sea buckthorn, the kind of plants that…

Lauren Kissee

Lauren Kissee

Wellness Blogger

“Two weeks in, fine lines that had been there for a while just started fading. My skin went soft in a way it hadn't in years.”

Jess Bergeron

Jess Bergeron

Herbalist & Wellness Guide

“I came across Frøya, a small Norwegian brand, and the ingredient list caught my eye. Just natural ingredients, mostly Arctic plants. I expected to…

Candice King

Candice King

American Singer & Actress

“My skin feels softer and calmer, my fine lines have faded, and the elasticity is back. People keep asking what I'm doing differently, and my favorite part is…

Trey Kennedy

Trey Kennedy

Husband, Dad & Comedian

“My wife was one wrinkle away from Botox. Now strangers ask who does her Botox, and the answer is a little jar of Arctic plants.”

Carly Brown

Carly Brown

Certified Holistic Health Coach

“I'm 41, and my skin is softer and firmer than before any of this. I didn't expect that part. I just wanted something I…

Erin Wilkins

Erin Wilkins

Holistic Wellness & Clean Beauty Creator

“So here's my secret: A few weeks ago I started using Frøya, a small Norwegian brand made from wild Arctic plants. Simple…

What you should expect
from using Frøya Daily

🗓️ 24 HOURS

Deep Soothing
German Chamomile, Norwegian Calendula, Mountain Arnica

Skin Is Calm and Comfortable

Visible reduction in redness
Visible reduction in redness
Puffiness goes down
Puffiness goes down
Skin feels less sensitive
Skin feels less sensitive
Skin Is Calm and Comfortable

🗓️ 3 DAYS

Skin Barrier Repair Begins
Arctic Beeswax + Norwegian Sea Buckthorn

1st Signs of Healthy Skin

Skin feels more hydrated and less tight
Skin feels more hydrated and less tight
A natural glow starts to return
A natural glow starts to return
Skin starts feeling soft
Skin starts feeling soft
1st Signs of Healthy Skin

🗓️ WEEK 1

Skin Cell Activation
Arctic Beeswax + Sea Buckthorn (Omega-7), Calendula, Chamomile, Vitamin E, Antioxidants

Skin Renewal Begins

Fine lines start softening → skin feels smoother
Fine lines start softening → skin feels smoother
Hydration locks in → rough patches fade
Hydration locks in → rough patches fade
Complexion looks more even
Complexion looks more even
Skin Renewal Begins

🗓️ month 1

Restored Skin Barrier
Nettle, Calendula, Chamomile, Antioxidant Complex

Real Changes Start Showing

Fewer fine lines and less dryness
Fewer fine lines and less dryness
Dark spots begin fading, tone looks more even
Dark spots begin fading, tone looks more even
Skin is visibly glowing
Skin is visibly glowing
Real Changes Start Showing

🗓️ month 3

Your Skin Is Looking Its Best
Supported by Arctic Beeswax + Sea Buckthorn, Nettle, Calendula, Chamomile, Vitamin E, Arctic Antioxidants

Visibly Healthy Skin

More supple glass skin
More supple glass skin
Skin is even and healthy
Skin is even and healthy
Confidence soars as skin looks & feels in sync again
Confidence soars as skin looks & feels in sync again
Visibly Healthy Skin

🗓️ month 6-12+

Systemic Skin Renewal
Sustained nourishment from Arctic Beeswax + Hyper-potent Herbs (Sea Buckthorn, Nettle, Calendula, Chamomile)

A New You

Radiant skin that will get compliments
Radiant skin that will get compliments
Skin looks rested and healthy
Skin looks rested and healthy
A strong skin barrier supports skin through the seasons
A strong skin barrier supports skin through the seasons
A New You

Arctic plants that revive your skin
& hair in days

Our approach to skincare & haircare is simple. Frøya is inspired by the Viking maidens from thousands of years ago who discovered the secrets to radiant skin & healthy hair and scalp.

They used the simplest, healthiest, and most effective ingredients available: Arctic herbs. Now we bring their ancient wisdom to you, harnessing the same potent Arctic herbs in every product.

beauty  in relief

beauty in relief

Our products work by supporting the skin barrier & scalp. This gives a sense of comfort and relaxation to the skin & hair.

Arctic ingredients

Arctic ingredients

Our ingredients are hyper potent thanks to the harsh climate and the midnight sun.

Good For You,<br>Good For Nature

Good For You,
Good For Nature

Our skin, hair & soul thrive when we live in symphony with nature. We are cruelty-free & pro nature.

NO water,
fillers or bs

Only cold-pressed oils

NO HEATING

OF OILS

no parabens/
paraffine

100% natural/
No chemicals

NO PESTICIDES/
HERBICIDES

NO HORMONE
DISRUPTORS

NON
GMO

Top 3
bestsellers

The Complete System for Mature Women’s Skin

The Complete System for Mature Women’s Skin

The Complete System For Mature Hair & Scalp

The Complete System For Mature Hair & Scalp

The Complete Apothecary for Face & Body

The Complete Apothecary for Face & Body
60 day money-back guarantee

Better skin & hair in 60 days or money-back guarantee

We know our products are magic, but even magic has its limits. Use them daily for 60 days. No result? No worries! You get your money back. We know they're amazing, but hey, skin & hair can be as unique as you are.

Learn More

Real results, reported by you

97%

reported cleaner, healthier skin & hair, and an instant glow

94%

reported to look and feel better after using the products for 1 week

95%

regret not having started earlier

*Individual results may vary. Customer perception reports the appearance of clean and glowing skin & healthier scalp in as little as 3 days after the product is used as directed. If dissatisfied with the results, please reach out after 60 days of use for a full, no-questions refund.

Skincare and haircare customer results

Trusted by 922,388+ customers

Barbara V.Reviewed 09/27/2024
★★★★★
The Complete System for Mature Women’s Skin
The Complete System for Mature Women’s Skin

From $119

SHOP NOW
Candice R.Posted on TikTok 02/19/2025
★★★★★
The Complete System for Acne-Prone Skin
The Complete System for Acne-Prone Skin

From $74

SHOP NOW
ChristyPosted on TikTok 01/03/2025
★★★★★
The Complete System for Mature Women’s Skin
The Complete System for Mature Women’s Skin

From $119

SHOP NOW
Kylika M.Posted on TikTok 10/09/2024
★★★★★
The Complete System for Acne-Prone Skin
The Complete System for Acne-Prone Skin

From $74

SHOP NOW
April B.Posted on TikTok 10/10/2024
★★★★★
The Complete System for Mature Women’s Skin
The Complete System for Mature Women’s Skin

From $119

SHOP NOW
Julie W.Posted on TikTok 11/12/2024
★★★★★
The Complete System for Acne-Prone Skin
The Complete System for Acne-Prone Skin

From $74

SHOP NOW
Alexandra M.Posted on TikTok 08/20/2024
★★★★★
The Complete System for Acne-Prone Skin
The Complete System for Acne-Prone Skin

From $74

SHOP NOW
KatiePosted on TikTok 09/16/2024
★★★★★
The Complete System for Acne-Prone Skin
The Complete System for Acne-Prone Skin

From $74

SHOP NOW
April B.Posted on TikTok 11/15/2024
★★★★★
The Complete System for Acne-Prone Skin
The Complete System for Acne-Prone Skin

From $74

SHOP NOW
Yanellis L.Posted on TikTok 11/27/2024
★★★★★
The Complete System for Acne-Prone Skin
The Complete System for Acne-Prone Skin

From $74

SHOP NOW

Effortless, effective skincare & haircare. Because it shouldn’t be complicated.

Frøya skincare and haircare routine

Effortless, effective skincare & haircare. Because it shouldn’t be complicated.

Daily routine - Morning & night

Balms

Apply a small amount to clean, dry skin. Our formulas are rich in botanicals, no fillers, no water, just pure skin-loving ingredients. A little goes a long way!

Exfoliate

Scrub

Use 2-3 times a week in the shower. Before getting in, add a small amount to your dry palm, mix with water, and gently massage your face. Avoid introducing water into the jar, keep it dry for lasting freshness.

Targeted care when you need it

Balm for Dry, Itchy Skin

Apply 2-3 times daily to clean, dry skin. Use a thin layer and reapply frequently throughout the day for best results.

Joint & muscle balm

Massage into sore joints or muscles. You’ll feel a light tingling, that’s the balm warming the area and starting to work immediately.

Hair & Scalp care

Shampoo

Use whenever you shower as normal. No need to use conditioner!

Spray

3–5 spritzes onto damp hair after showering.

Serum

Massage into your scalp before bed and again in the morning.

Keep it simple.
No extra products needed.

Skip the harsh cleansers, body washes, or shampoos filled with synthetics. Over-washing strips your skin & hair of natural oils, leaving them dry, dull, and irritated.

Let your skin glow, your hair thrive, and let Frøya do the work.

Why women are
moving in droves to Frøya

Ingredients

The ingredients make the product. Most brands use diluted chemicals that are industrially made (level 1 and 2). We harvest arctic plants that grow strong in the Norwegian mountainside to capture the highest quality antioxidant potential. Our plants need to survive arctic winters and pack a punch!

level 1 - chemicals
level 2 - industrially made
level 3 - gmo natural
level 4 - Natural
level 5 - organic
level 6 - arctic
LEARN MORE

High Quality

We naturally dry the flowers at 22 degrees for multiple days. This keeps all the nutrients and lets us make products of a much higher quality.

Formulas

We have spent 20 years creating a few simple, powerful products with fast results. Normal brands use 70-90% water, fillers & nasty preservatives. We use 0. Everything in the jar has a purpose for your skin.

This month's favorites

Arctic plants in the midnight sun

THE VIKING’S HIDDEN TREASURE

Why Arctic ingredients are incredibly powerful

THE DARK, COLD, HARSH ARCTIC WINTERS

The arctics have winters of -40°F to -58°F (-40°C to -50°C). These plants don’t get any sunlight for up to 3 months! To survive this and deep snow the plants need to be resilient.

SHORT BUT INTENSE RIPENING WINDOW WITH 24/7 SUN

During summer the sun never set. So they collect and push all the nutrition to the leaves at the same time.

COMPETES WITH OTHER SPECIES

When plants grow in the wild they need to fight off other plants and insects in a diverse environment, which makes them hyper strong.

THE STORY BEHIND THE PRODUCTS

Hei! I'm Line

You've tried everything... So have I.
I understand.

Endless creams, serums, retinols, scalp oils, and “miracle” shampoos. Dermatologist visits, hair loss treatments, and every so-called holy grail product… only to be left with irritated skin, an itchy scalp, thinning hair, an empty wallet, and more disappointment.

I decided to look closer... What did I find?
Harsh ingredients, complicated routines, and an industry designed to make you dependent.

That’s why we created Frøya.
Frøya is unlike anything you’ve ever seen or felt. Look at our products: pure Arctic plant extracts and beeswax blended to care for your skin, scalp, and hair naturally and effectively.

No false claims. No filler ingredients. Just pure, powerful botanicals and Arctic ingredients that work with your skin... not against it. Look at our reviews; no skincare or haircare brand has reviews like ours. We have helped 922,388+ women the last time I checked!

I don’t expect you to take my word for it. That’s why every system comes with a 100% money-back guarantee.
If you don’t love your skin after using Frøya, just let us know. No hassle, no stress.

If you’re ready to finally see a difference, take a before-and-after photo! You might be sending us a message in a few weeks saying, “I can’t believe I didn’t start sooner." Like 1000s have done before you!

Line using Frøya balm, with skincare products

Ready to wake up with
healthy skin & hair in DAYS?